LUGAW – the all time Filipino favorite food which has grown to be part of the Filipino culture. This is what pushed Bienvenido M. Cruz, Jr., Benjo, to introduce the branded well-designed and sanitary lugawan carts manned by uniformed and highly trained salespersons, bringing indigenous lugawan cart concept to a higher level, thus, Lugaw Republic was born.
In 2005, and with the money Benjo was able to save scouted for an investment. He inquired from SM Marilao and, as fate would have it, KISS King Balls franchise was available for the taking. In the same year, under the franchise system, Benjo decided that he could establish his own franchise. Hence, “Lugaw Republic” came to life, known as the Pambansang Lugaw. Lugaw Republic received the “Most Outstanding Foodcart Franchise” during the 2011 Top Brand Awards, “Outstanding Foodcart Franchise” during the 32nd Top Family Product and Service Awards in 2012, among others.
Today, what seemed to be a business that will allow him and his family to survive on a daily basis, has now transcended borders and became a nationwide hit. Lugaw Republic, the Pambansang Lugaw, has maintained its mission of providing Filipinos quality products and services, contributing to the socio economic well-being of the community and enhancing professionalism with its strong adherence to its values of quality, honesty, integrity and commitment.
To provide line of quality products and services that will respond to the growing needs of our partners and customers.
To provide Micro entrepreneurship/Business and employment for Filipinos to contribute for the national socio economic well being of the country.
Lugaw Republic aims to become a leading Food cart/Kiosk available in all areas in the country offering an enjoyable high quality and affordable snack items for all Filipinos nationwide.
Where Lugaw Republic is Heading?
One of main goals of Lugaw Republic is to provide employment opportunities for the local community where stores/franchises are based. It put great value in the socio-economic well-being of the country. To perform this task, it follows the core values of the company.
These core values are the soul of Lugaw Republic:
L – Lifetime business opportunity.
U – Unwavering dedication for the business growth and development.
G – Good and efficient products and services-We have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste and appearance of all of the products we carry.
A – Advocate for Filipinos and OFW Micro Entrepreneurship.
W – Wise Environmental Practices for the Environment .We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.
R – Retail Innovation. We value retail experiments. Friendly competition within the company helps us to continually improve our stores. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts.
E – Empowering Work Environments Our success is dependent upon the collective energy and intelligence of all of our Team Members. We strive to create a work environment where motivated Team Members can flourish and succeed to their highest potential.
P – Patriotism and love of country by promoting local street food/products.
U – Unity among company members.
B – Building partnership among suppliers and franchisees.
L – Love of God by simply sharing and giving back something to others.
I – Integrity in All Business Dealings -Our customers, suppliers and franchisees are our allies in business. We treat them with respect, fairness and integrity at all times.
C – Customers satisfaction. They are our most important in our business and the lifeblood of our business. We go to extraordinary effort to satisfy and delight our customers. We want to meet or exceed their expectations on every visit. We know that by doing so we turn customers into advocates for our business. Advocates do more than buying our products they talk about Whole experience to their friends and others. And we want them to experience the very best products and service, every time – because they deserve nothing less.
Lugaw Republic’s main product is the food you grew up with, and the food you love and always go back to. Every bowl brings back memories – the nostalgic effect that stirs emotions and connects to its customers. Armed with its goals and 11years of hard work and persistence, Lugaw Republic is now one of the fastest growing and stablished food kiosk/cart in the market with almost 153 outlets serving your delicious lugaw best paired pinoy dimsum.
Lugaw Republic’s strong product line up, exceptional sales trampling competition by a large margin, and strong marketing support, make it the leading provider of quality Filipino food in the market. That is what you called TUBONG LUGAW!
Lugaw republic products are the food that Filipinos always go back to, the food that is good for everybody, the food that we all grow up with, lugaw is said to be the all-time Filipino favorite and have grown to be a part of Filipino culture being the ideal “pamatid gutom”.
Lugaw Republic also carries the product that complements them: Tokwa’t Baboy, Lumpiang Toge, Kwek Kwek Tokneneng , Puto siopao.
Lugaw Republic brings the street lugawan to a higher level by using fresh and high quality ingredients, prepared and cooked in a clean environment.
The LTB or Lugaw Tokwa’t Baboy our specialty is truly a satisfying and in expensive snack combination.
It is with great pride that our concept focuses on cleanliness and hygiene both of the cart and in handling of food, services for customers delight, and superior taste and quality of our food snacks.
What Makes Lugaw Republic Unique?
Aside from its accessibility (you can now buy your lugaw inside a mall), Lugaw Republic refined its recipe to fit the complex taste buds of Filipinos and uses only top-notch quality ingredients from the local farming industry. It is using disposable and environment-friendly utensils and containers, setting it apart from the traditional food stalls. It also strive to level up in terms of food preparation and presentation.
Awards and Distinction
MOST OUTSTANDING FOODCART FRANCHISE
Top Brands Awards jointly with Top Entertainer Awards Gold
February 9, 2011
GINTONG KABATAAN ENTREPRENEUR AWARD
Provincial Government of Bulacan
OUTSTANDING FOODCART FRANCHISE
Top Family Product and Service Awards Committee and the
Ideal Parents & Family Foundation
32nd Top Family Product & Service Awards
May 13, 2012
MOST OUTSTANDING BULACAN BUSINESSMAN 2012
Bulacan Chamber of Commerce and Industry, Inc.
February 26, 2013
PHILIPPINE CHAMBER OF COMMERCE AND INDUSTRY OUTSTANDING YOUNG ENTREPRENEUR AWARDS FOR NORTH LUZON 2016
October 12, 2016