The concept of food carts is not new. Today, various food carts can be found in leading malls and commercial establishments, offering a convenient source of quick and affordable snacks. In the Philippines, the cart system has primarily developed within malls, with many concepts inspired by imported designs from other countries.
However, in highly urbanized and densely populated areas—where pedestrian traffic is abundant—food carts are often represented only by unbranded ambulant vendors. Unfortunately, these lack consistency in terms of cleanliness, hygiene, and overall customer experience.
This is where Lugaw Republic comes in. We offer a proudly Filipino food cart concept that combines affordability, quality, and innovation with strict standards of cleanliness and customer care. By elevating the simple comfort of lugaw into a trusted and recognizable brand, Lugaw Republic addresses the gap in the market—providing not just food, but a safe, reliable, and enjoyable dining experience for everyone.
Mission
• To provide Filipinos with high-quality, affordable, and satisfying products and services that continuously adapt to the evolving needs and tastes of our customers.
• To contribute to the socio-economic growth of communities by creating sustainable business opportunities and generating employment.
• To uphold professionalism and excellence through continuous research, innovation, and development in technology, marketing, and management.
Vision
To be the leading Filipino food cart chain, recognized for serving delicious, affordable, and innovative Pinoy merienda that brings comfort and happiness to everyone, anytime and anywhere.
Where Lugaw Republic is Heading?
One of main goals of Lugaw Republic is to provide employment opportunities for the local community where stores/franchises are based. It put great value in the socio-economic well-being of the country. To perform this task, it follows the core values of the company.
These core values are the soul of Lugaw Republic:
L – Lifetime business opportunity.
U – Unwavering dedication for the business growth and development.
G – Good and efficient products and services-We have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste and appearance of all of the products we carry.
A – Advocate for Filipinos and OFW Micro Entrepreneurship.
W – Wise Environmental Practices for the Environment .We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.
R – Retail Innovation. We value retail experiments. Friendly competition within the company helps us to continually improve our stores. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts.
E – Empowering Work Environments Our success is dependent upon the collective energy and intelligence of all of our Team Members. We strive to create a work environment where motivated Team Members can flourish and succeed to their highest potential.
P – Patriotism and love of country by promoting local street food/products.
U – Unity among company members.
B – Building partnership among suppliers and franchisees.
L – Love of God by simply sharing and giving back something to others.
I – Integrity in All Business Dealings -Our customers, suppliers and franchisees are our allies in business. We treat them with respect, fairness and integrity at all times.
C – Customers satisfaction. They are our most important in our business and the lifeblood of our business. We go to extraordinary effort to satisfy and delight our customers. We want to meet or exceed their expectations on every visit. We know that by doing so we turn customers into advocates for our business. Advocates do more than buying our products they talk about Whole experience to their friends and others. And we want them to experience the very best products and service, every time – because they deserve nothing less.
Lugaw Republic pioneered the introduction of branded, well-designed, and sanitary lugawan carts in the country—manned by uniformed and highly trained personnel. Our mission has always been to elevate the traditional Filipino lugawan into a modern, hygienic, and customer-friendly food cart concept that Filipinos can trust and be proud of.
Today, Lugaw Republic is recognized as one of the established leaders in the food kiosk industry. With more than 200 outlets nationwide—and more branches opening soon—we continue to grow as a trusted brand that combines Filipino tradition with innovation and quality service.
Our Products
Lugaw Republic offers the kind of food Filipinos always go back to—the food we grew up with, the food that comforts us, and the food that is truly for everyone. Lugaw has long been considered an all-time Filipino favorite, deeply rooted in our culture as the ideal “pamatid-gutom.”
To complement our signature lugaw, we also serve classic favorites such as Tokwa’t Baboy, Lumpiang Toge, and Kwek-Kwek. With our commitment to quality, we elevate the humble street-side lugawan to a higher standard by using only fresh, high-quality ingredients prepared and cooked in a clean and hygienic environment.
Our famous LTB (Lugaw, Tokwa’t Baboy) combination delivers a satisfying yet affordable meal that Filipinos love. Beyond taste, Lugaw Republic takes pride in ensuring cleanliness, proper food handling, excellent service, and customer delight in every bowl served.
Looking forward, Lugaw Republic will continue to expand its menu to include other Filipino merienda favorites such as Pancit, Puto’t Dinuguan, and Lumpiang Sariwa—delighting customers with authentic flavors that celebrate our local food culture.
Quality
Lugaw Republic is committed to serving delicious and authentic Pinoy merienda that Filipinos know and love. We take pride in upholding the highest standards of cleanliness and hygiene—not only in our carts and food handling, but also in maintaining a safe and pleasant environment for our customers.
Our dedication goes beyond food preparation. We aim to deliver service that delights every customer, ensuring that every visit is a satisfying experience. With superior taste, quality ingredients, and consistent excellence, Lugaw Republic continues to raise the standard of the traditional lugawan experience.
Target Market
Based on our experience, Lugaw Republic’s products enjoy broad market acceptance across social classes, from A to D.
For the lower-income market, our products are affordable and accessible, making them a practical choice for everyday meals. For the upper-income market, our concept addresses their priorities on cleanliness, hygiene, and quality standards.
Above all, the taste of our products perfectly suits the Filipino palate, making Lugaw Republic a brand that truly resonates with customers from all walks of life.
Place
Lugaw Republic carefully selects locations that are most accessible and convenient for our customers. Our strategy is to position outlets in areas with high pedestrian traffic, ensuring visibility and customer reach.
That is why you will find Lugaw Republic in street corners, supermarkets, convenience stores, transport hubs, and malls—places where people naturally gather and where the demand for quick, affordable, and satisfying food is always present.
What Makes Lugaw Republic Unique?
Aside from its accessibility (you can now buy your lugaw inside a mall), Lugaw Republic refined its recipe to fit the complex taste buds of Filipinos and uses only top-notch quality ingredients from the local farming industry. It is using disposable and environment-friendly utensils and containers, setting it apart from the traditional food stalls. It also strive to level up in terms of food preparation and presentation.
Awards and Distinction
MOST OUTSTANDING FOODCART FRANCHISE
Top Brands Awards jointly with Top Entertainer Awards Gold
February 9, 2011
GINTONG KABATAAN ENTREPRENEUR AWARD
Provincial Government of Bulacan
December 2011
OUTSTANDING FOODCART FRANCHISE
Top Family Product and Service Awards Committee and the
Ideal Parents & Family Foundation
32nd Top Family Product & Service Awards
May 13, 2012
MOST OUTSTANDING BULACAN BUSINESSMAN 2012
Bulacan Chamber of Commerce and Industry, Inc.
Awards Night
February 26, 2013
PHILIPPINE CHAMBER OF COMMERCE AND INDUSTRY OUTSTANDING YOUNG ENTREPRENEUR AWARDS FOR NORTH LUZON 2016
October 12, 2016